Living in their own Public Idaho

Spotted, coincidentally, near Idaho Ave. in Santa Monica, this vintage Ford Bronco with Idaho plates. Check out the state motto on that Idaho plate:

FAMOUS POTATOES

Seriously? In my best Jerry Seinfeld voice, I ask, “who were the marketing wizards who came up with that one?  How long did that take to create? Couldn’t you guys have been just a little more colorful with promoting your state?”

No “Sportsman’s Friend?” No “Sawtooth Beauty?” No “Vote For Pedro?” No “White Supremacist’s Paradise?”

Of course we know Idaho is famous for its potatoes.  But if every state’s license plate slogan was as obvious as Idaho’s, what would be on your favorite state’s plates?  Would we have …?

New Jersey:  “BIG HAIR

Florida:  “GUN-TOTING REDNECKS

Texas:  “LAND OF EXECUTIONS

Wisconsin:  “BIG FAT PEOPLE

Louisiana:  “SHIT HAPPENS

And for California?  How about:

HORRENDOUS TRAFFIC

or

EXORBITANT REAL ESTATE

A License Plate That Makes Sense Only One Day a Year?

img_1583I was pleasantly shocked to stumble upon this parked car with the California license plate “4OF JULY” yesterday while taking a shortcut on foot through a Marina del Rey yacht club parking lot. Maybe the driver only takes the car out one day a year? Maybe it’s also the birthday of a loved one? Or maybe this Infiniti driver just likes to remind us every day of a very important American anniversary.