It’s More Cheese, But it’s Also More Cheese

More Cheese
Creative bragging

I bought this 6 oz. container of grated parmesan cheese at my local Ralphs today, & then noticed the little label on the container. It reads: “20% MORE CHEESE Than 5 oz. Packages”. What exactly are they bragging about? Note that it’s not 20% more for free, it’s simply, “our container is bigger than a smaller container.” Wow.