How’s this for a role reversal: instead of begging you to support the indepenent bookstore, Vroman’s in Pasadena is going out of its way to support you. The Pasadena independent bookstore will give you a $20 gift certificate to the store in exchange for your Borders Rewards Plus Card. You know, that red card you bought for $20 because you thought it meant you would receive a discount on things, but now, in light of the Borders bankruptcy, is just another mini-card making your keychain look like a prison guard’s keychain, if the prison guard worked at a prison with cardkeys for keys (how fancy!). Note that the offer is limited to the first 200 Borders Rewards Plus Card-carrying people, so go on, swap card for card, and maybe pick up a book with your new treasure. Maybe this one?
Photo by Clinton Steeds and used under a Creative Commons license.