Every year there is one manufacturer who does an over the top give away that results in lines winding through the halls because it is so good. This years promises to be Yokohoma Tire’s contest where an iPad a day will be given away. I stumbled across the press release info in the inundation information for this years LA Auto Show. Can you guess where I’ll be for at least part of my day Saturday with my boys? If you guessed in line for a chance at an iPad you are correct.
Lifted directly from their press release:
Yokohama Tire Corporation is going digital at the LA Auto Show, November 19-28 at the LA Convention Center. Consumers visiting Yokohama’s exhibit in the West Hall lobby will get a chance to try the company’s new interactive iPad app, plus enter a daily drawing to win a tablet computer.
According to Alan Holtschneider, Yokohama manager, advertising, promotions & events, the iPad app will replace traditional tire and vehicle placards at the show. “We’re excited about the new application that we’ve produced and have taken advantage of some of the interactive features that the iPad offers,” he said. “Visitors to the booth can check the iPad app, which includes Yokohama videos and tire information. All consumer tire lines, such as ADVAN® and GEOLANDAR®, along with tires like the AVID® ENVigor™, S.drive® and the orange oil-infused dB Super E-spec™ have their own sections for users to explore. During each day of the show, one lucky consumer who visits the booth and enters our contest will win a tablet computer.”
Holtschneider said Yokohama’s iPad app will be available through iTunes in early 2011.
Image courtesy of Yokohama tires.