Blogger Prom 2010

Blogger Prom 2010, one of the most exciting, most exclusive parties of the year was held recently at the restaurant with perhaps one of the most beautiful views in Los Angeles, Yamashiro. Too many superlatives for the first sentence, you say? To call this event merely spectacular would be gross understatement.

Obligatory awkward pre-prom photo.

Did you have a good time at your high school prom? Really? I went to two senior proms (as a sophomore I dated a senior; aww yeeeah.) Now granted, it’s been a few years since those proms, but as I recall both were notable for not being particularly memorable. What I do remember is paying more than was reasonable for a mediocre meal, bad music, and hanging out for hours with a bunch of people I didn’t particularly like. (No offense to my old high school friends who may be reading this. Not you, of course; I’m talking about all those other jerks.)

Blogger Prom is the grown up version of what those other proms aspire to be. No generic rented tuxedos here. This year’s theme was “L.A. Confidential,” so attendees dressed with that style/period in mind. Everyone looked fantastic. Rather than some unremarkable hotel ballroom, this prom was held at a gorgeous Hollywood landmark. Also, no need to sneak booze in (Dad, if you’re reading, I probably didn’t do that in high school,) as adult beverages were provided by Pinky Vodka, Zaya Rum, The Beer Chicks and Eagle Rock Brewery, and The Dalmore scotch.

Not to be out done by the drinks, the food was provided by Yamashiro’s own Chef Brock. Among other dishes, Chef Brock made a smoked sausage taco. He brought in the smoked sausage from a 100+ year old smoke house on his own family farm in eastern Washington. Delicious! There was also a great Wasabi Guacamole that¬† he tells me is not as easy to make as it sounds.

In addition to all of the great food and drink in beautiful surroundings, the guest list was made up entirely of southern California bloggers. It was a chance to see old friends, meet new ones, and finally connect faces to many of the online personas that we were already so familiar with.

Queen JozJozJoz's reign begins. Photo by Heather Kincaid (

This event was a prom, and of course, every prom needs its Prom Queen. Nominations happened online, with the final voting being completed on the evening of the prom. There was stiff competition, but ultimately one stood victorious. Blogger Prom Queen 2010 is none other than editor and Blogging.LA‘s own, JozJozJoz!

As the evening wound down, some continued on to the official Blogger Prom after party at Test Kitchen. As we departed, each guest received a fantastic gift bag filled with everything from Pinkberry and Sprinkles cupcakes to passes to American Cinematheque and the Grammy Museum, a gift certificate for tickets at and so much more.

The tale of this evening would not be complete without a huge thank you to the Blogger Prom Committee, without whom none of this would have been possible. They all worked so hard to put together this delightful evening and make sure that it was the party of the year, and at that they were wildly successful. In addition to throwing one hell of a party, the committee made this a charitable benefit, and were able to raise $2,400 for Operation Fronline Los Angeles. Thank you Caroline On Crack, E*StarLA, Happy Go Marni, LA and OC Foodventures, LAist, Shop Eat Sleep, The Liquid Muse, and When Tara Met Blog.

The Blogger Prom Committee. Photo by Heather Kincaid (

Blogger Prom 2009 was fantastic. Blogger Prom 2010 was even better. I don’t mind telling you, I can’t wait for Blogger Prom 2011. If you weren’t on the guest list this year, you certainly don’t want to miss next year. Start your blog now, and keep your fingers crossed that you make the list. At the very least, start sucking up to your favorite L.A. blogger now, and maybe, just maybe, you can be his +1 for the best party of the year.


7 thoughts on “Blogger Prom 2010”

  1. I trust that any of the bloggers who happen to mention the products in the gift bag or the sponsors in any posts later will also mention their potential conflicts of interest.

  2. Evan: I expect that’s a pretty safe bet. For example, whenever I write about the L.A. Derby Dolls, I’m always careful to note that I am also a referee for the league.

    As I’m sure you know, most bloggers have a very strong aversion to being asked to be shills. I can tell you that Blogging.LA in particular is happy to put the smack-down on any PR flack that makes ham-fisted attempts at talking us into that sort of thing.

  3. What a great recap! So glad to hear you enjoyed the prom! And thank you for all the kind words.

    People, pay attention to the advice in this post. Namely, get your blog started now if you want to attend next year’s! :-)

  4. Evan — your comment seems like it’s on that weird internet border between sarcasm and sincerity, so I’m not sure if our reassurances will do any good. But add my comment to Mr. Burns’s to allay your fears: We’re well aware that plenty of marketeers see bloggers as a source of free advertising, and sometimes approach the concept in a pretty underhanded manner. But we know when we’re being used, and we try to take care to be open and honest in all dealings with our readers. We don’t like being used as shills any more than you like being shilled.

  5. I failed for the second year to complete the requirements to make the guest list (last year because I didn’t hear about it until too late and this year because of a schedule conflict). Had my calendar magically opened up that night I had semi-grand plans to come dressed as Officer Bud White from “LA Confidential” and crash-raid the place… but fake badge or not I probably would’ve been turned away at the gate. Guess I’ll “start blogging” and think about next year.

  6. PS. My above comment was brought to you by Palmolive. It softens hands while you do the dishes.

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