LA Times has unveiled their new eEdition, “a reproduction of the print edition– online” for $12.99 per month. Considering that I just got a year of 7-day home delivery of the actual print edition for $75, or $6.25 per month, and they are offering print subscribers the online subscription at no extra cost, I’m wondering what the strategery is here.
Access to its archives is one thing LAT is offering as part of the deal, and they are also touting that it’s available at 5:30 AM everyday, unlike the online edition, which is available the preceding midnight, contains much more news and, um, it’s free– for now.
I guess this is a first step (and trial balloon) for the online paid subscription model we’ve been hearing about from other newpapers in dire straits– which means the vast majority of them.
As a side note, PBS.org is streaming Inventing LA, the recent doc about the Chandlers and the LA Times. Worth a look.