Open casting call for visual artists in Los Angeles July 11th and 12th

A “best” artist contest to be new reality show

Even fine art can be tacky, if Bravo TV’s planned reality show for visual artists is any indication. The network that was known for its cultural programming before it nosedived into middle-brow reality series is partnering with Sarah Jessica Parker to produce “an art-related reality competition show” to be broadcast sometime next year, according to today’s NY Times.

An open casting call for artists will be held in Los Angeles on July 11th and 12th. At this point, no details are available on bravotv.com but I assume they will be forthcoming before long.

Bravo says the competing artists will be judged “by a panel of top art world figures, including fellow artists, gallerists, collectors, curators and critics.” Gallerists? The winner will receive a gallery exhibit, a cash prize and a sponsored museum tour.

Although I’m not holding out for any art that is truly challenging or controversial, I do hope aloof self-absorption will be a category of competition.

6 Replies to “Open casting call for visual artists in Los Angeles July 11th and 12th”

  1. Gallerists are people who own or direct galleries.

    Why this will suck – artists have incredibly varied working methods, needs and processes. There’s just no way that you can plug them into spaces like you can with chefs or fashion designers, who have work spaces, materials and methods that are much, much more homogeneous. You could do a pretty decent sequential competition amongst people with pretty similar working methods, though – sculptors, illustrators, painters, video artists, etc… but a broad mix of folks would strike me as inherently awkward.

  2. The producers of this show called me and tried (in a totally passive/aggressive way) to get me to shoot their auditions for free at my gallery. For free. They will make millions of dollars on this stupid show and they can’t afford to pay a reasonable fee for a location? Worse, they tried the oldest Hollywood trick in the book: “But the exposure will be great!” Riiiiiiight. The reason why it will suck is that they don’t know and don’t care about the art scene.

  3. Marshall and Bert thanks for your insights and relaying your experience. I wonder how many artists desperately trying to break into the art world and cultivate a following will jump at it. Appears they are preying on a basic need, acceptance, which can be a powerful drug to cloud common sense

  4. @marshall: “Gallerist” was a ridiculous word used by pretentious idiots for a couple months in 2005. The correct term is “art dealerist.” Or “exhibitionist.”

    @Bert: Recently, an acquaintance who is a furniture collector was approached similarly to host a reality show about collecting– no money, but “great exposure.” He laughed at them and said “no thanks.”

  5. Chal – I’m not keen on the term “Gallerist”, either. As a former gallery owner, I have always prefered the term “Gallery Owner”. I was just trying to clarify.

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