Your author, Lulu, is a manly man. Brimming with machismo and testosterone. And yet I never knew until just recently how badly I was threatening this masculinity by consumption of those girlish, effeminate colas I drank until I learned of the virtues of “Pepsi Max”!
It is true that I had already learned, through the joys of commercial advertising, to conform with my gender identity by choosing shampoos, perfumes (sorry, colognes), razors, vitamin, cocktails (though I drink rarely), yogurt (I know to drink mannish kefir), and media, that flatter my swagger. I am happy my local corner alerted me to this additional constraint. Oh, the pitfalls of gender!