Earth Hour began in Sydney, Australia in 2007 as a response to the desire to change the way we live so as to impact the planet less. During that first Earth Hour, 2.2 million businesses and homes turned off their electricity for sixty minutes. Last year, the movement became a global initiative with 50 million participants. Iconic structures such as the Golden Gate Bridge, Rome’s Colosseum, the Coke-A-Cola billboard in Times Square and the Sydney Opera House all participated with darkness for the hour. The goal for this year is to reach 1 bilion participants.
Tonight is Earth Hour, beginning at 8:30 pm. I discovered it by way of Taste, one of my favorite L.A. Restaurants. They are offering a candelit dinner during the event. I thought it was a stunt until I did a little research. What looked like a clever promotion turned out to be a global effort to ‘vote’ that we deal with this issue.
You can do your own research or even participate tonight in your own way by visiting the Earth Hour website. A billion people is a drop in the bucket when it comes to the earth’s population nor am I sure it will have any real impact but I think there is some legitimacy to the fact that we as humans have not thought out how to preserve our habitat. This may not be the way to improve things but it has made a lot of people all over the planet stop to think about it. That’s powerful enough.