I encountered Famima several years ago when I was writing for a local publication. It’s a new breed of convenience store out of Japan for people on the go who want better options. At the time, I thought it was a great concept and loved my visit to the one out on Hollywood Blvd but that was the extent of my experience.
Recently, my routine has changed to involve regular trips out to LA Live. As chance would have it, I walk right by a Famima located on Flower Street. In the position of a consumer with a sophisticated sense of what I’d like while on the go, I have a new appreciation for the concept behind Famima. It’s quickly becoming my savior during crazier days.
Famima is clean, brightly lit, stylish and easy to navigate. What struck me once more is the variety. I have an overwhelming number of choices. I can have a freshly made Italian Panini, a curry chicken sandwich, sushi or one of three different kinds of Chinese steamy buns. On a day when I’m lusting after chocolate therapy, I can grab some Godiva – something you cannot do at any other convenience store.
I’m passing up the corner store across the street from me now in lieu of Famima when I head out to LA Live. If you travel by one during your day, I cannot recommend it enough for a quick gourmet lunch or to satisfy your more complicated cravings. Convenience can have some style and still be affordable.