Holiday Parade in L.A.?

Los Angeles doesn’t strike me as the quaint type of town one associates with parades.  Perhaps that’s why there’s a Coca-Cola-sponsored “Live Positively” holiday parade and tree lighting ceremony taking place on December 13, and the only information I can find about it is on a skimpy website and a coupon from Ralph’s.  The event begins at 5 p.m.  The parade starts at Figueroa and Washington Blvd., and ends at L.A. Live at Figueroa and 11th.  The tree lighting will take place at L.A. Live at 6 p.m.  Admission is free.

Live Positively is Coca-Cola’s community outreach arm, which includes scholarships, recycling and “green efforts,” and, apparently, holiday parades.  Why Coca-Cola and the City of Los Angeles have seemingly shrouded this event in so much mystery is, to me, a mystery.

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