Los Angeles doesn’t strike me as the quaint type of town one associates with parades. Perhaps that’s why there’s a Coca-Cola-sponsored “Live Positively” holiday parade and tree lighting ceremony taking place on December 13, and the only information I can find about it is on a skimpy website and a coupon from Ralph’s. The event begins at 5 p.m. The parade starts at Figueroa and Washington Blvd., and ends at L.A. Live at Figueroa and 11th. The tree lighting will take place at L.A. Live at 6 p.m. Admission is free.
Live Positively is Coca-Cola’s community outreach arm, which includes scholarships, recycling and “green efforts,” and, apparently, holiday parades. Why Coca-Cola and the City of Los Angeles have seemingly shrouded this event in so much mystery is, to me, a mystery.