I Was a Teenage Storm Drain Fiend Without a Face!

The Thing That Came From the Sewer Drain (detail)
Have you seen this poster around town? The bold colors and throwback B horror movie imagery of this Heal the Bay bus shelter ad really caught my attention. So much so that when I drove past one for the first time on Hillhurst and Ambrose in Los Feliz, I actually turned around, pulled over, and exited my vehicle for a closer look.

Did I live to tell the tale? Or is this a post from beyond the grave?

Full posters and information on this retro campaign after the jump.

There are three different variations of these Heal the Bay ads in 100 locations throughout Los Angeles County. During the summer months, you’ll probably notice them adorning bus shelters or plastered all over construction sites. The three ads out there are Invasion of the Toxic Storm Drain Zombies, The Thing That Came From the Storm Drain and The Storm Drain Blob (see below).

Notice a trend?

According to Heal the Bay, the campaign is a fun and kitschy way to raise awareness in inland communities about the dangers of dumping toxic substances into storm drains. Which, as we all know, leads straight to the ocean.

“Yesterday’s trash is today’s ocean pollution,” says Matthew King, director of Communications for Heal the Bay. “Even if they don’t live near a beach, all Southland residents have a vested interest in the ocean. It supplies half of the world’s oxygen, is a major source of protein, provides a ton of therapeutic recreational activity and is a major tourist and economic driver for the region.”

So, booyakasha to all you green gangstas all around the Southland. And be careful about what you may be inadvertently dumping into the ocean.

Or do nothing and pray that Godzilla bails us out. Again.

Invasion of the Toxic Storm Drain Zombies

The Thing That Came From the Sewer Drain

The Storm Drain Blob

All images courtesy of Heal the Bay.

8 thoughts on “I Was a Teenage Storm Drain Fiend Without a Face!”

  1. Cool signs and if it can convince people to quit dumping, over fertilzing, cleaning up after their animals it would be nice. That is one of the factors on why the LA county beaches tend to get signficantly lower health ratings than the OC Beaches.

    For those of us with a choice as to what beaches we go to most current ratings and then decide whether its to go to OC beaches or up into the LA area beaches.

  2. So WANT to collect all that awesomeness. I saw “The Thing…” one at a bus stop and had to double back for a long admiring glance. Then I had to fight the urge to smash the glass and take it.

  3. Maybe they should make the posters available for purchase and add to their battle kitty? That way you don’t have to worry about damaging one when you bust it out of its glass cage.

  4. What a great creative campaign. How did you get the photos of the unfolded posters?

  5. The campaign is the work of DDB Los Angeles, located here in Venice Beach. Thanks for the great comments and coverage of the campaign.

  6. @ Matt Mason: Sorry for the very delayed reponse, here. I went straight to the source to get those photos: Heal the Bay. And those posters aren’t folded, they’re just drawn to look that way. All part of the campaign.

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