Hollywood Movie Marketers Take Note

Here is your formula for a viral video:

real people + hill + five million legos in boulder-form + guy dressed up as Indy* = awesomeness


In related news, the coming Indiana Jones movie seems to be putting crystal skulls into the limelight. A “New Age” store called Kindred Spirits in Claremont says that a crystal skull they had on display was stolen from the altar it was sitting on.

If there was a trail of legos leading away from the store, I would guess that the suspects could be found on YouTube.

*music blasting from a boombox is the kicker

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