In the wake of settling of the class action lawsuit filed against them last year, fad-waiting-to-disappear Pinkberry has finally posted the ingredients list for its frozen food product and it turns out that early claims to being “all natural” are so much bunk. As the NY Times reported:
The list includes at least five additives defined by the United Nations Food and Agriculture Organization as emulsifiers (propylene glycol esters, lactoglycerides, sodium acid pyrophosphate, mono- and diglycerides); four acidifiers (magnesium oxide, calcium fumarate, citric acid, sodium citrate); tocopherol, a natural preservative; and two ingredients — starch and maltodextrin — that were characterized as fillers by Dr. Gary A. Reineccius, a professor in the department of food science and nutrition at the University of Minnesota and an expert in food additives.
Some of them can be characterized as natural, while others are clearly not, he said.
Pinkberry has even gone so far as to admit that “some of the claims it made when its stores first opened could not be backed up.” Still, while they’re paying the plaintiff’s legal fees and donating some cash to charity, they insist they’ve done nothing wrong.