Remember Lights Out Los Angeles? It was a local conservation movement modeled after Lights Out San Francisco, where you were encouraged to turn off all non-essential lights and appliances and hang out in the dark for an hour? After a number of cities participated in last year’s fight against global warming, Lights Out America was supposed to take the nation by storm this month. So why haven’t we heard anything about it?
We chose March 29th for our Lights Out America event to coincide with the second annual “Earth Hour” organized by our friends from Sydney, Australia. As it turns out, the World Wildlife Fund (WWF) is planning to bring Earth Hour to the United States on that same date, March 29th. So, rather than launch a separate Lights Out America event, we’ve chosen to support WWF to make Earth Hour a success.
I haven’t seen anything on this, anywhere. I actually had to Google it this morning to make sure I hadn’t made it up in my head that something big was supposed to happen in March. This is supposed to be a global event to raise awareness about climate change. As of this post, 198,342 people have signed up to participate. Worldwide. That is less than the entire population of Irvine.
So, what went wrong? Is this a simple case of a couple of organizations dropping the ball? Or, is the general population growing weary of the green movement?
March 29, 2008