Not to be outdone by its hotter, more popular sister just over the hill, North Hollywood is putting up its own sign. Artist Peter Shire has been commissioned to install the North Hollywood Gateway, just North of Lankershim & Vineland.
The artist’s concept was to celebrate the area’s history of providing behind the scenes support to the entertainment industry and the Gateway depicts characters busily building sets, operating cameras and designing costumes. The support structure will be painted a vibrant yellow, with the artwork contrasting in a range of reds and oranges. Mr. Shire will fabricate the artwork elements and oversee their installation by the general contractor. Work is expected to begin in April 2008, with the entire project completed by September 2008.
As a beacon to the world, the word “NoHo” in the center of the Gateway will be illuminated at night. So, while the Hollywood sign is sulking in the dark, the little people of NoHo will always know where they are.