Posted on by Jason Burns

NBC Moving to Universal City

The ‘hood just got a whole lot more crowded. Curbed has the news of NBC’s impending move to the UC, on the Metro Red Line parking lot across the street from Universal.

All the current Burbank operations will move to the new site. It will also hold KNBC, KEVA and the West Coast operations of NBC network news.

As long as the suits don’t ruin the Fox and Hounds, we’ll get along fine.

5 Replies to “NBC Moving to Universal City”

  1. Whoa. I grew up a couple of hundred yards from NBC. That’s a big deal for the ol’ neighborhood. Lots of valuable property. What becomes of it will have a major impact, and even that’s an understatement. If they’re really moving, it means a couple decades of development in the heart of the Media Center.

  2. So once that happens no one will get the joke “brought to you from beautiful downtown burbank”? Damn, damn, damn just sock it to me.

  3. This is the news.

    Not that they are moving from Burbank its that NBC is moving to Universal City. That NoHo redevelopment madness might work after all…who would have thought…

    So this is how NoHo got a write up in the papers, a friend, of a friend, of a friend, because I KNEW it couldn’t be the uh…what is it…oh yes the “theatre” scene going on out there that was paying for all of that glorious pr.

    I don’t think people actually write things (in the LA print dailies) if a press agent didn’t send it out first. If you’re doing theatre in LA, you probably don’t have a pr agent, because if you did you would probably be a film type actor.

    I’m not an actor. I’m just deducing that’s all…

    This is a very interesting development. I give the theatre community about five years with the rent increases that are going to happen to start moving to Tujunga.

    Browne

  4. I wonder will people start calling NoHo Universal City or vice versa, sort of like when Los Feliz became cool and people who lived on the other side of Franklin said they lived in Los Feliz or how Lincoln Heights became downtown LA (to some people.)

    Will it become NoHo adjacent or Universal City adjacent.

    This is a much too fun development.

    Browne

  5. I wonder will people start calling NoHo Universal City or vice versa, sort of like when Los Feliz became cool and people who lived on the other side of Franklin said they lived in Los Feliz

    History repeats itself. :-)

    When Mack Sennet and Carl Laemmle first established their studios – in Studio City and Universal City, respectively – they began to refer to the general area as “North Hollywood” (so they could still claim to be making movies in “Hollywood”).

    Then the small town of Lankershim, a fruit-growing and chicken-ranching area a bit north of the new studios, decided to officially rename itself “North Hollywood” so as to get in on the action.

    By co-operating with these builders and bringing the mighty magic name of Hollywood into this section, a period of development and prosperity will settle over this section never before witnessed. These capitalists and picture magnates do not want to lose the name of Hollywood, and all their transactions and publicity has to do with North Hollywood.

    If the change is not made, Lankershim will be lost and ignored as a place on the map. The new developers will outshadow the development done in the immediate vicinity by their North Hollywood publicity. United, the whole district will advance under one banner – North Hollywood.

    — Front-page editorial, The Lankershim Press, 1927

    For a while, they also campaigned to rename Lankershim Boulevard “North Hollywood Boulevard”, but that never quite caught on.

    (And of course, the Great Depression hit right after the name change, so the hoped-for period of development and prosperity was… a bit delayed.)

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