As a sequel and contrast to this post about “offensive” advertising, how about Miller Beer’s campaign for their new beer, the “Chill”? As I was driving down the 10, I saw a large ad on the side of a building, and did a double take. Sorry for the lack of pics, but I kinda needed my hands for steering. Here is Miller’s flash-based website (age verification needed for entry) for the new beverage being billed as “beerveza.” I cringed.
Apparently, the product was test marketed  in Miami, Texas, New Mexico and San Diego back in April. ¬øQu√© pas√≥ to LA? Were we not brown enough? Or have we been too busy test marketing the Angus Burger?
The website proclaims it is now “Available Nationwide,” but I doubt it will catch on. I get the feeling that if I served these at my backyard carne asada, my family would hit me over the cabeza with their Negra Modelos. It pales to the authenticity of a Chelada helada, which (may I add) makes a nice liquid substitute for your favorite lead-filled candy.
White people of LA, don’t fall for it!