If you’re like me, carpooling with complete strangers is hella creepy. And if you’re like me, the idea of “making friends” online via MySpace or other social networking sites is also a bit creepy. But if you differ from me on either of the above, GoLoco may be a solution to your transportation problems.
In short, GoLoco is an online service that helps match you up with a carpool thats heading in your general direction, even allowing you to pay for your share of the gas ahead of time (or, if you’re the driver, setting a rate and collecting your dough before the pickup).
What makes this particularly genius is that GoLoco is also a sort of social networking site, so you can “break the ice” with potential carpool buddies ahead of time, or even create carpools based on shared interests along with shared destinations – I’m picturing a ride from Hollywood to Santa Monica with fellow “Lost” junkies, passing the rush hour in no time while trying to predict whether or not Jack and Kate ever really got off the island…
Developed by Robin Chase, who previously created the rent-by-the-hour Zipcar, GoLoco appears to have made some traction in the Bay Area, but not down here in So Cal… at least so far. While the utilization of social networking to have some real world, practical application is fantastic, could it fly in a city such as Los Angeles?