Come to LA, Meet Barbie!


Somewhere in Buenos Aires, Argentinean women are being lured to LA with sepia-toned photographs of the Hollywood Sign and promises of “going shopping, surfing, and seeing the latest.” LA is fun for las chicas.

Come on, if LA really wants to lure Latin American tourists, I’m sure the tourism board can do better than Barbie.

Photo of a display at the International Tourism Fair in Buenos Aires by Morrissey.

6 thoughts on “Come to LA, Meet Barbie!”

  1. Do note that this is part of a larger campaign. And not that it is the best we can do, but Eva Longoria is part of it (as you can see from the top rigtht corner of the picture).

    All of the campaign participants are listed here.

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