Perhaps the most important element that a musician covets, besides the usual things, is exposure. Because exposure is what gets the proverbial ball rolling towards recognition, followed by artistic validation, money, and sex (and not necessarily in the order of course). So how does one get exposure in this media-fragmented day and age?
There’s the phenomenon of music blogs, which have arguably made overnight sensations out of musicians such as Clap Your Hands Say Yeah (MySpace), Arctic Monkeys (MySpace), Gnarls Barkley (MySpace), and Lily Allen (MySpace). And then there’s radio, both terrestrial and satellite. But there’s also film and television, and in the case of the latter, it’s either during the program itself (for instance, Grey’s Anatomy has featured songs by the L.A.-based The Ditty Bops and Kate Earl) or its commercial breaks.
So I was pleasantly surprised last week that a Nissan Maxima commercial began airing with by a song by the L.A.-based band Mellowdrone (MySpace). Called “Oh My,” with its hard-hitting sound and fast tempo, it’s definitely a good fit for a car company, and I would not be surprised to see it included in a future iTunes compilation.
(Photo courtesy of Sean McCabe.)