Dear Indie 103.1,
Here’s a little tip for you. If you are going to mention in an e-mail that Joe Escalante is going to be the new morning show host and you want it to stay a secret, you might want to do two things. One, BCC the mailing list and Two, not send it to people who are going to forward it to us with a note saying:
“Hey Blogging.la – Got this today in my work email… I’m still not putting Indie 103.1 back on my radio dial.. Michael Steele can go suck a big fat corporate d**k. Let the world know!! p.s. Note the anti-choice thing at the end of the wikipedia profile.”
This is especially true if the list of people you are CCing is chock full of @infinitybroadcasting.com, @abc.com, @clearchannel.com, @kdka.com and about a hundred other media entities e-mail addresses. And even more so when the e-mail itself has cell phone numbers and studios and hot lines.
Anyway, all that aside, obviously we were just forwarded an e-mail referencing a phone interview with Melora Hardin that will probably be happening next Thursday, May 11th. Personal and Work e-mail addresess and phone numbers removed, here’s the meat of it:
To: so many e-mails I don’t even know what to do about it.
Subject: Re: Melora Hardin-“The Office” Marsha
…please put Indie 1031.1-L.A. on the phone schedule for Melora Hardin…here’s the info….fyi….this is a new morning show host and they aren’t making the announcement ’til Fri. so mum’s the word…thanks. Gwen
Station: KDLD/KDLE Indie 103.1 Los Angeles
Host: Joe Escalante Show
Hot Line: 323 xxx-xxxx
back-up # 323 xxx-xxxx
Either Joe or his producer Mike will answer the phone Interview will run live or within 30 minutes of taping Joe’s asst. is Stacey…cell # 323 xxx-xxxx”
For what it’s worth Joe’s legal advice show as actually pretty entertaining (however the standard “oh I totally have the answer to your question, what you are going to do is go to my website and check out…” answer is getting a touch old), but Indie spending how many weeks now before moving one of their current DJs into the morning slot doesn’t lend a whole lot of credibility to the “Dicky was fired because of ratings” story, and makes the Dicky’s “they got pissed and fired me” version seem a lot more believable.