(Skip this jokey top part and jump right to the update below – this is BAD BAD BAD BAD BAD.)
The folks over at the LA Times are jumping in the blog pool once again, this time with the launch of the Lakers Blog. Personally I think LAist has this covered but I really don’t care about basketball at all so I could be wrong. My 3 second analysis of this new blog has lead me to believe that it’s written by two brothers and most of the posts are in-jokes between the two of them. Or maybe not, honestly I didn’t pay much attention to it since I was both horrified by the ugliness of the site and completely amused by the add with the GIANT COCK at the top of the page:
The best part is that this cock-ad has been pointed out before and yet it’s still running – maybe it’s getting a lot of clicks. Anyway, if you are into that kind of thing – The Lakers, Blogs, Giant Cocks, then this might just be the site for you. (Thanks MAN)
UPDATE: LA Observed does the legwork and finds out this tidbit:
“I’ve queried the Times on whether the blog posts will be edited in advance and by whom. (The answer is yes, they are subject to editing in a joint effort of the Sports desk and the website.)”
What does this mean boys and girls? It means basically that this is NOT a blog. It’s a website made to look like a blog to try and fool readers. Unfortunately I think that’s going to be a pretty common thing from big media here in the near future. Basically if there’s an editor, it’s not a blog. A blog is a direct link from the writer to the reader and if there’s anyone in the middle changing things around it’s no longer a blog, no matter what it looks like or what software is powering it. In fact we need a word for these fake/faux blogs. “Flogs”?
UPDATE 2: Why is this so bad? Because The Times is taking advantage of the general public’s opinion that blogs are more trustworthy than traditional news sources because both the info is coming from a more direct source and because biases are obvious. If these posts are going through an editor and a sports desk this is NOT a blog, and that is info that should be disclosed up front so the readers are aware of it. Pretending to be a blog is a very bad thing.
UPDATE 3: Please read the comment from one of the bloggers on the site below – he explains the situation which makes much more sense.