This is something I’ve been meaning to post about for a while now but for one reason or another keep getting side tracked. Local blogger Green LA Girl has started something called the Starbucks Challenge. Basically the scoop is this – Fair Trade Coffee is a good idea. It’s good for everyone, but the coffee Starbucks serves isn’t Fair Trade. Well, most of it isn’t. In response to pressure they have made a promise [pdf] to serve you Fair Trade to anyone who requests it. So Green LA Girl asked people to start asking for it and then blog what happens next. Unfortunately that seems to be an empty corporate promise as most locations so far are refusing to serve it. This campaign is now getting the attention of Starbucks themselves – but attention and action are two different things. Half because I like messing with people and half because I think it’s a good idea I’ll try this next time I’m at the ‘Bucks and report back. Anyone else want to give this a shot?