Found a full-page ad placed in today’s L.A. Times by the Humane Society asking “Why Won’t Trader Joe’s Give An Inch?” in the grocery chain’s practice of selling eggs from caged chickens confined in areas “so small that each hen has less space that a sheet of letter-size paper.”
Pointing to other market chains such as Whole Foods and Wild Oats that have adopted corporate policies against selling eggs from caged hens, the Humane Society is calling on TJ’s customers to take action to get it to embrace an exclusively cage-free egg stance.
On the Trader Joes website CEO Dan Bane calls such a demand “unreasonable” and defends his company’s “commitment to choice and value” in offering its customers cage-free as well as “conventional” eggs, citing costs and customer demand:
“Our cage-free eggs, however, cost more than conventional eggs, roughly 40 percent more in fact. That’s because it’s a simple supply and demand equation. Of the 3 billion cartons (dozens) of eggs produced in the United States each year, 95 percent are conventional versus the 5 percent that are cage-free.
While we certainly respect and appreciate the value of cage-free eggs, many of our customers choose conventional eggs in order to get an attractive price on this everyday basic. Therefore, we at Trader Joe’s will not alter our selection – or raise our prices – based on the assumption of others about our customers’ preferences.”