I wish I could show you the before picture of the print ad for the new series My Name Is Earl that can be found in the current issue of Entertainment Weekly, but it just had to be destroyed.
Personally, I’m a fan of Jason Lee and perhaps his new show will rock enough to get me to tune in and/or Tivo it. But I seriously doubt it. Especially after having my page-flipping Sunday evening solitude so entirely disrupted when I came to this ad and turned past it only to jump at the loud sound of Jason’s voice coming from straight outta nowhere and telling me “My name is Earl! Do good things and good things will happen to you! It’s called Karma!” I quickly ascertained that the voice was not from inside my head but rather inside the page via a small speaker wired to a small pressure sensitive circuit board embedded in it. My first thought was “cute” followed by “man that’s a lotta dough and a hard sell,” and one that I wasn’t buying.
Trouble was when I turned the next page Jason piped up again. “My name is Earl! Do good things and good things will happen to you. It’s called Karma!” And again with the next page. And again. After the fourth “My name is Earl” I backtracked to the offending page ripped it out of the mag and then tore the guts out of it (pictured after the jump) to shut good ol’ Jason the fuck up and that’s where my true flabbergast set in.
Sure there’s the tinny sounding little speaker and the circuit board as I’d suspected, but I had to blink when I counted the power source as being not one, not two, but three G10-A CNB Micro Cell batteries used to power calculators and other small electronic devices ó such as circuit boards for annoying ad campaigns.
Now I’m not sure what EW’s monthly publication run is, but I’d bet it’s into the millions and most people are gonna read it, come across the ad, maybe freak out the person sitting across from them on the bus or in the waiting room when Jason launches unannounced into his little speech, and (barring those that are tossed into a recycle bin) ultimately every one of these issues and its three little power cells are going to wind up in landfills and trash dumps all over this country ó all for the sake of pushing a show that may potentially be yanked off the air in a matter of weeks. For a series that’s all about Karma this ain’t no good thing.
And for the record I’ll be taking my three batteries into work where there’s a battery recycling station.