I just called the LA Times Subscriber Service to change my 3-day/week (Fri-Sun) paper to Sunday only. It wasn’t the cost (I’m currently paying $1/week for three papers, delivered); it was more that I’ve not had time recently to properly consume all of my alt media AND read the paper.
The customer service rep said if I would keep the 3-day, he could lower my cost to 75¢/week, but if I went down to Sunday only, my cost would go up to $1.50/wk.
They’re trying to increase their circulation rates because…he trailed off.
Rrright. So basically, they’ll pay me 75¢/wk to NOT read the paper they’re telling their advertisers I’m reading.
I don’t know much about a lot of things, but I do know that if I were in the newspaper business, I’d be very, very nervous.