OK, I admit it, I love the new Jack 93.1 radio station. I know we’ve discussed the format change here at b.la, but now that it’s been a month, I think it’s time to weigh in on the new Jack. Before you Arrow fans yell at me and ask me to sign your petition, hear me out.
Here are the reasons Jack beats the shit out of Arrow:
1. We don’t ever need to hear The Steve Miller Band again in our lifetimes. None of us on earth do. We’ve heard all the songs infinity times. Same goes double for CCR.
2. LA radio sucked for a long time. It’s about time someone played The Cure, bookended by Huey Lewis and Cinderella.
3. DJ’s can be okay (Jim Ladd), but what do they REALLY provide us except for an interruption between songs? There may come a time when I miss hearing a DJ stealing a headline off of FARK two days after it’s relevant, but until then, I’m not missing the DJ’s.
4. All the ads at once make it easy for me to switch to 103.1 for a set amount of time and then come back when they’re over. (Unfortunately, the ads on 103.1 are often on at the same time. Bastards.)
5. The only thing Arrow used to have going for it in the mornings was that it DIDN’T have an annoying as all hell morning radio show. Arrow jumped the shark when they capitulated and hired “Morning DJs.” Ugh.
6. I already have all ten songs that Arrow used to play on my iPod.
7. Classic Rock will not attract new listeners, and therefore will not give horrible, embarrassing Top 40 stations any competition. Maybe a new, better radio format like this will actually force the Top 40 stations to suck less.
8. “Jack FM” is a better name than “The Arrow.” (just barely)
I think I must be their target audience, because I like almost every single song they play. As I was listening tonight (on a quest to find a 24-hour DVD store in Manhattan Beach…don’t ask), I wondered how a format change affects the employees of a radio station. Surely they all knew it was coming, but I imagine there was some sort of bitterness…especially from the DJ’s who suddenly found themselves unemployed. That definitely sucks.
The only thing I don’t like about JACK is the snarkiness in the interstitials. I don’t want my radio station to be arrogant. I just want to hear Bon Jovi followed by The Cranberries followed by Evelyn “Champagne” King. Throw in Joey Scarbury’s theme from “The Greatest American Hero” and you’ll have a listener for life.