Okay, here’s how NOT to endear people to your product in 3 easy steps:
1. Design weenie car. (Shoot from low angle to counteract weenie-ness.)
2. Have ad agency create marginally amusing outdoor ad for car.
3. Pay media company to install ad at high-visibility 3-way intersection on artery route during morning rush hour.
(To maximize consumer disenchantment, use minimum number of safety cones so route narrows to two lanes in one car length.)