Regardless of how exciting or slick or buzz-building a film’s ad campaign may be, it factors little into whether I’m ultimately gonna catch it at the Arclight or add it later on to my Netflix queue. But occasionally that special movie comes along whose pre-release promotion affronts me with something so truly awful as to guarantee I’ll stay out of the cineplex.
Such is the case with “White Chicks” and the near nausea its countless billboards bring whenever I look however briefly upon Shawn and Marlon Wayans done up in ridiculous fashion like scary white trash Stepford twins. Never mind the obviously flimsy premise or wafer-thin plot (though both are probably easy targets for ridicule), those billboards have told me everything about the film I need to know, which is to stay the hell away. As painful as it is to see them in print, I can’t conceive watching them shticking it up through such a lame, gag-filled and gag-enducing feature.