Go read LA Observed right now. This is part of a letter being discussed:
LA.com, for instance, is more of a hybrid magazine and city guide than just a guide. It has a fresh, opinionated editorial voice (they hired a veteran style reporter as editor in chief) and delivers new information around the clock…it even has a blog, LA.COMfidential. The goal is to have people visit not just when they’re planning a trip or a night out, but on a regular basis to get their LA.com “fix.”
LA.com’s president, Lynda Keeler, and editor in chief, Laurie Pike, will be in New York next week, April 21-23. Would you be interested in meeting with them? They can give you a “tour” of LA.com and explain what they’re doing to make LA.com “relevant.” They can also tell you about some other online city guides they think are getting it right.
As if the letter itself isn’t good enough, it was sent to the Los Angeles bureau chief at Forbes.com who, like all Los Angeles bureau chiefs, is based IN Los Angeles, not NY. Damn that’s funny.