Monday night was the third time that I have heard a sneaky plug for In-N-Out Burger in only about six episodes that I have watched of the new L.A. area-based “The Tonight Show with Conan O’Brien.” When I heard this burger blurt come up in conversation for the first time a couple of weeks ago, with a guest (Tom Hanks, I think) advising Conan on where to find great burgers in L.A., it sounded genuine. When, a few days later, I heard it for the second time in the exact same context with a different guest, I began to have suspicions. Then, on Monday night, my suspicions seem to have been confirmed.

Conan’s carnivorical commercialism, after the jump