Tag: The Valley

Hey everybody – I’m a newbie blogger here at blogging.la, so I wanted to get things started on the right foot by letting you know two things: 1. I love to eat. 2. Nevermind, I guess I already covered that in point 1.

But seriously, I’ve been a longtime reader of blogging.la and have always appreciated what the fine authors here have offered in terms of both individual character and LA culture. I’ve tagged along to various events such as the Blog-around-the-clock marathon at Canter’s and the Donut Summit in Griffith Park. (I missed the Hot Dog Death March and have yet to attend an installment of Classic Eats, but it’s going to happen!) Now that blogging.la has given me an opportunity to contribute to what they’ve got going here, I’m certainly hoping that my offerings will be half as valuable to other readers as I’ve found blogging.la to be for me over these past (almost) five years I’ve had the privilege of calling myself an Angeleno.

Anyway, I wanted to take the opportunity in this post to let folks know about a semi-regular event that seems to be gaining steam over in my neck of the woods, North Hollywood. Last Saturday I ventured out with fellow blogging.la author Travis Koplow and a couple other friends to a lot behind The Federal Bar where ten food trucks had gathered for a third installment of “Get FED!” The truck lineup appears to vary from month to month, and the purpose of the event seems to be at least a little bit focused on trying to promote The Federal Bar. The first time through, back in mid-January, Frysmith tried to dissuade one of my companions from swapping out sweet po’ fries for the regulars on whatever special she happened to order, and then tweeted an apology after the fact. This time around, me and my companions tried out one of the Grill Em All Truck‘s specials, the “weedeater,” and left feeling quite satisfied. Probably the highlight of the event, though, was the two homeless men, or homeless-looking men – completely independent of one another – getting down to the music provided by live DJs. I haven’t seen anything that says with certainty that this will be a monthly event; the first took place on the 15th of January, the second on the 12th of March, and the third on the 9th of April. If you’re looking for a chance to catch multiple food trucks in a single location in the east Valley, I’d say keep your eyes peeled around the first or second Saturday of May for your next chance to catch this one.

While it’s definitely nice to have an event like this just down the street on occasion, I do have to temper my excitement with the sense of disappointment I experience when something really cool – like the food truck phenomenon in LA – reaches that point at which it starts to feel like it’s being exploited as another great marketing gimmick. I’m still not sure, though, which is more distasteful to me: businesses shamelessly trying to tap into the zeitgeist to make a quick dollar (which Get FED! may or may not be, but bank billboards definitely are when they say things like “we have ATMs all over for when you happen to cross paths with that gourmet food truck” – no I don’t have a pic for this but I swear I’ve seen it), or the fact that something cool and obscure about the city becomes ubiquitous and pedestrian. Is that hipster-ish of me to say? Oops.