After supermarket food prices rose sharply in 2008, today I noticed a huge number of items on sale at my local Ralph’s. There were yellow sale tags on everything from strawberries to eggs to Lay’s potato chips. This was very dangerous for me, as I have just gotten over a three-day stomach virus during which I ate almost nothing, and now have all kinds of new food cravings (although I’m not quite ready to think about that Hot Dog Death March).
So, what’s going on at Ralph’s? Has business dropped off, requiring it to slash prices? Obviously, in the midst of a severe economic recession, the prices of many things, from houses to cars, have plummeted. Restaurants and other businesses are offering all kinds of deals to hold onto business. But, since food is a staple, I would have thought that supermarkets like Ralph’s were immune to downturns. In fact, I thought Ralph’s would do better, as people eat at home more during the recession.