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Pepperdine professor preaches Prop 8 propaganda

Propaganda definition from Wikipedia:

Propaganda is a concerted set of messages aimed at influencing the opinions or behaviors of large numbers of people. As opposed to impartially providing information, propaganda in its most basic sense presents information in order to influence its audience. Propaganda often presents facts selectively (thus lying by omission) to encourage a particular synthesis, or gives loaded messages in order to produce an emotional rather than rational response to the information presented. The desired result is a change of the cognitive narrative of the subject in the target audience to further a political agenda.

As a recent graduate of Pepperdine’s business school, I still get email and other correspondence from the university and its alumni program. So when I received an email from Pepperdine’s PR department on October 2 with the subject line: Clarification re: Proposition 8 Ad, I was curious. The email said it was getting calls about a Pepperdine professor who was featured in an Proposition 8 TV ad.

What did Pepperdine have to do with a Prop 8 ad and was it for or against Prop 8?

If the ad was for Prop 8 (ban gay marriage), then undoubtedly alumni were calling to complain (Pepperdine could lose its tax-exempt status for taking sides in politics like this). OR had a Pepperdine professor advocated against Prop 8 (keep gay marriage), and now the conservative supporters of this Christian university called to voice their objections? I figured the former was more likely, but the latter might have been possible, as well.

(More after the jump)
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