It’s More Cheese, But it’s Also More Cheese

More Cheese
Creative bragging

I bought this 6 oz. container of grated parmesan cheese at my local Ralphs today, & then noticed the little label on the container. It reads: “20% MORE CHEESE Than 5 oz. Packages”. What exactly are they bragging about? Note that it’s not 20% more for free, it’s simply, “our container is bigger than a smaller container.” Wow.

Ralph’s Food Cheap!(er)

img_1522After supermarket food prices rose sharply in 2008, today I noticed a huge number of items on sale at my local Ralph’s.  There were yellow sale tags on everything from strawberries to eggs to Lay’s potato chips.  This was very dangerous for me, as I have just gotten over a three-day stomach virus during which I ate almost nothing, and now have all kinds of new food cravings (although I’m not quite ready to think about that Hot Dog Death March).

So, what’s going on at Ralph’s?  Has business dropped off, requiring it to slash prices?  Obviously, in the midst of a severe economic recession, the prices of many things, from houses to cars, have plummeted.  Restaurants and other businesses are offering all kinds of deals to hold onto business.  But, since food is a staple, I would have thought that supermarkets like Ralph’s were immune to  downturns.   In fact, I thought Ralph’s would do better, as people eat at home more during the recession. 

Speculate with me, after the jump