Damian Kulash & Tim Nordwind of OK Go
Maybe not everyone loves a parade, but if you are like me and do, Los Angeles is a great place for one. Not only do we have the annual Rose Parade, but the city is also known for its Doo-Dah Parade, Hollywood Christmas Parade, those Lakers parades whenever they win championships and many, many more.
This past Wednesday, the band OK Go teamed up with Range Rover for an amazing event called “Dance Through Your City.” Essentially, they held a parade for many hours through the streets of the Los Feliz/Hollywood area. Using GPS, the route spelled out the band’s name, which could be visualized on the Range Rover Pulse of the City app. A mobile, musical work of art utilizing the streets and people of Los Angeles. How cool is that?
When I first heard about this event, I was saddened to know I’d be at work and not able to participate. What I didn’t know was that this parade was planned to go on for HOURS, meaning that I did get to take part in the evening. Since the route wasn’t published ahead of time, I was also surprised to learn it was going right by my workplace. I heard it go by, yet failed at finding a good excuse to run outside.
I was able to join up with paraders when they had stopped for a dinner break. The band changed from the brightly colored suits they wore during the day to the black suits covered with changing-color LEDs. Others were wrapping drums, trombones, guitars and themselves with electroluminescent wire. Everyone was encouraged to accessorize with glow sticks and all sorts of other blinking objects.
The experience of parading through the L.A. streets after dark, singing and dancing with other enthusiastic people is something I highly recommend. Part of the fun was the various folks running out of their houses, shops, etc. with quizzical looks or cameras. Some people shook their head, some people danced, and a few even joined in the parade. We saw lots of kids in pajamas. As I marched along, I couldn’t help but think that this was exactly the kind of experience that makes me love L.A.
For more parade goodness, check out the write-ups at LAist and Billboard.com.