If you’ve been anywhere near the internet this week, you’ve probably seen the new, innovative video from local band OK Go. The group is well-known for its viral one-take creations, most notably “The Treadmill Video,” in which the guys did a fairly complicated routine on four treadmills for their song “Here It Goes Again.”
To promote their third studio album Of The Blue Colour Of The Sky, which is a fantastic, Prince-inspired record, OK Go has pushed the DIY music video to a new level. Teaming up with L.A.-based creative powerhouse, Synn Labs, the band’s ambitious concept involving a massive Rube Goldberg machine was brought to life.
The engineers were tasked with creating the device with the requirements “that it had to be interesting, not “overbuilt” or too technology-heavy, and easy to follow. The machine also had to be built on a shoestring budget, synchronize with beats and lyrics in the music and end on time over a 3.5 minute song, play a part of the song, and be filmed in one shot. To make things more challenging still, the space chosen was divided into two floors and the machine would use both.” The geniuses of Synn Labs spent a few months in a warehouse in Echo Park creating a physical manifestation of the band’s vision.