Jerry’s Deli customers got this cheery holiday email today (emphasis is mine):
We invite you to join us! Celebrate Yom Kippur with Jerry’s Famous Deli. Our special holiday menu is perfect for the occasion. Bring your family. Bring your friends…and enjoy some great food!
To view this year’s menu, click here:
…and remember, Jerry’s Deli catering can make your Holiday planning so much easier. Give us a call and we’ll bring the food to you!
Jerry’s Famous Deli
Where Food and People Mix!
Jerry’s Famous Deli – Guy’s North – Solley’s Deli
That email was followed just a few hours later by this one:
Dear Customers of Jerrys Deli,
I wish to apologize for the mistake made by our marketing company in the recent email blast sent to you. As an Israeli and a Jew, I was very disappointed by this.
Our marketing company unfortunately sent an email blast without our input. The marketing company meant to serve us. However, they simply did not know what the holiday really represents and how it can offend those observing Yom Kippur / day of atonement.
I apologize on behalf of the company, its staff and the owners.
Executive Vice President Jerrys Deli
So much for getting goyem to do your marketing for you, Jerry’s. I think you may have just established yourself as our bad ad campaigns gold medalist. God help me, I know it’s a terrifically offensive gaffe in the eyes of the devout, but I’m laughing so hard I can hardly get this post up.
More in this series:
(Thanks to Chris for the tip)