Well, I suppose its fitting I write the obit for Fresh &Easy since I announced its arrival here back in May ’07 before they even opened their doors. I’m going to miss these guys. They fit the fickle attitudes of my picky eaters as well as my schedule and budget like no other store ever has in the past. I could always count on them for a good selection of fresh, even organic items at best possible prices.
They weren’t without their growing pains. Cheeky “hybrid parking only” signs meant well but drew the ire of a few. Unions tried to bust them and unionize the workers…who were paid more and had benefits directly from Fresh and Easy at the get go. Some larger grocers didn’t like the self check out and lobbied to have it such that booze had to be checked out by an employee which did put a slow down on the checking out process. In the end it came down to a concept us ‘mericans for the most part didn’t get…food shopped fresh daily, quality preservative free prepared meals, sammy’s and salads to go when you don’t have time to cook in a neighborhood market that killed them. Sad.
I certainly feel for all the employees who suddenly got notice and are now out of a job…at the worst possible time of the year to find a new job.
Today I went through the Duarte store. The up to 30% off wasn’t on many items. Everything is off its sale price and listed as full price. Booze and beer was only 10% not enough to get me into frenzy stock up mode. Most canned goods were only 10%, Rice/Beans and Jelly were 20% off. Frozen foods were 30% off and yes, I cleaned them out of every last molten lava cake they had in stock. Ditto their bulgogi Korean BBQ marinade.