One the things you get in Press Days of the Los Angeles Auto Show that you don’t get in the public days is the grand reveals and Green Car Drives. It is physically impossible as a party of one to hit every press conference so I have to pick and choose which to attend so I can get in and see all the cars on display and photograph them. Trust me its a lot of work and not all party and booze and great food. There is some of that, but the thrust of the 2 day event is press conferences and not all are wowsers.
Audi was a real surprise. Instead of the ususal hype and bluster, they started with an apology for the current diesel kerfuffle with fudged testing vs operation parameters. They promised to earn their customers respect back. Then they went into the discussion on the future of Audi relying on electric cars, first to come is the A3 E-tron and soon to follow an all electric SUV the E-tron Quattro in a few years. By 2025 Audi expects 25% of all cars they sell to be electric. Read the rest of this entry →