I can’t begin to tell you the fun I have at Press Days for the L.A. Auto Show. Yes, its a lot of work but a lot of fun is interspersed during it too. You get to meet some really interesting people from all over the world, both media and manufacturer types. The reveals are 20 minutes long and 5 minutes apart. You have two choices…hustle to each or pick and chose the ones you want to stake out and really see. I always take the latter approach and have time to photo the exhibits with minimal people in the way.
Most of the manufacturers have some sort of refreshment set up. Audi and Porsche each set up pop-up restaurants with free wifi. Jaguar did a nice cafe this year too. However, hands down my favorite was the food trucks AND beer truck at the Nissan stand. Yes. A beer truck dispensing ice cold beer, ipa and ale from Stone Brewing. I had a nice cold glass of Arrogant Bastard thank you very much.
There are tons of other things going on during Press Days as well. There are receptions and happy hours. Notable ones were for the Design LA and Aftermarket Halls at the show. There is also the opportunity to get in and drive cars, mostly green cars on the last day (Thursday). Read the rest of this entry →