You’ll Be Craving This…

Love ’em or hate ’em, popular LA-based Umami Burger has certainly generated some buzz for themselves in the last couple years in their mission to raise awareness of the oft-overlooked “Fifth Taste.” While I humbly admit that I have certainly not done anything remotely resembling a comprehensive search for the best burger in LA—no I have not tried Five Guys or the Hamburger Habit yet—when I’m craving a burger, Umami and the Counter stand about equal chances of getting my business.

This morning a post over at 8asians caught my attention, featuring the following video in which LA-based girl group Umamiya shills for the popular burger joint:

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