I love Donny’s home-made sign, not just because it’s so ingenuous, but because it’s so darn refreshing to see signage around me that’s not polished, glossy, and premeditated by a dozen branding consultants in a boardroom in New York.
There’s something about it that makes me wish we all would make more personal, handmade marks upon the spaces we occupy. I’m not talking pissing-contest-spraycan-tagging, which is only to mark territory. I’m talking about us communicating with the people around us. Hey you, out there: I’m talking to you. I’m reaching out to you. And if you want, I will fix your plumbing, 24 hours a day.
Spotted in Burbank.