When the history of bad ad campaigns is written, this billboard may have a chapter all to itself, or at least a subsection of a chapter. Seriously, it feels almost too easy to critique this as an example of an awful piece of advertising. I mean, really guys? Really?
This billboard sprang up just a few blocks from my house since I started this bad ad campaign mini-series of posts here at b.la and it almost feels like a plant. Every time I pass it I giggle to myself about hard wood floors. I am, I admit, lodged firmly in arrested adolescence. Retarded in the true sense of the word. Even so, it feels almost unsporting to pick on this billboard–like the jock beating up the fat kid on the playground: it’s just too easy. But of course, here I am.