Ralphs Fresh Unfair
December 17, 2009 at 9:15 am in Holidays, Seasonal

Jesus Juice from Ralphs
Christmas can be a difficult time for those of us who are not Christians and who do not celebrate it. As a result, each year, something invariably causes me to have a Christmas Gripe. Yesterday evening, I found my CG for this year, at my local Ralphs supermarket.
There are two types of Christmas music that Ralphs could have chosen to play. They could have chosen the non-denominational type, which includes Santa, Jingle Bells, sleighs, and the like. Or they could have chosen the heavy-handed religious type, including lyrics along the lines of “Jesus is our Lord and our King.” Unfortunately, Ralphs has chosen the latter. It’s no fun to be pounded with these specific religious messages while strolling Ralphs’ aisles. And given the large number of Muslims, Jews, Buddhists, Hindus, atheists, agnostics, and other non-Christians in our area, I doubt I’m the only one who feels this way.
Now, I’m sure some people would tell me just to get over it and bite the bullet each December. Or perhaps I should look for the humor and irony in it all, such as the thought of many right wing Evangelicals worshipping one of the most radical left wing Jewish activists of all time.
But I find it hard to turn the other cheek. As I noted in an email to Ralphs corporate headquarters, during these few weeks of the year where we promote thoughtfulness towards others, Ralphs’ musical selections seem rather thoughtless.
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