Top 40 station KIIS FM has been knocked off its perch as L.A.’s most listened to radio station by K-Earth 101.1, the “classic hits station.” [LA Times]
While K-Earth’s program director Jhani Kaye is taking credit for “expanding” the station’s music lineup – by adding 80s tunes to its rotation of 50s, 60s, and 70s music – it seems to this blogger that various other factors likely play the predominant role.
Mainly, “Top 40” music listeners don’t listen to the radio anymore – they use mp3 players, cell phones, MySpace, etc. for their music fix. Additionally, “Top 40,” a cornucopia of musical styles, has become irrelevent for fans specific to one type of music – why wait through a number of dance and boy band songs when you can simply create an online radio channel specific to hip-hop?
It could also easily be argued that Top 40 music pretty much sucks nowadays, but that argument has been made for years, and the few decent songs that do make it on air will eventually be played on “classic hits” stations in a few decades.
As for me, I stopped listening to FM entirely around the time Indie 103.1 began sounding a lot like KROQ… and then a few months later, Indie shut down. And even then, it would usually only be when I was in a car I couldn’t plug my iPod into. Now, its traffic and news on AM, if anything – deejays and radio commercials between subpar music depresses me.
What about you, blog readin’ Angeleno? What are you listening to these days, and when?