icme: cheeky little delivery truck

October 12, 2009 at 7:15 pm in Driving, environment, ICME

I love these cheeky little trucks tossing barbs at the competition. But I think Fresh and Easy would get more mileage (no pun) on the fact that their little trucks run on an eco-friendly bio-diesel if that was more prominent than the barbs. Pic by me with the trusty cell phone cam, it does get bigger with a click.

4 Comments »

http://www.facebook.com/profile.php?id=570295114&ref=name Dave Share

I’ve seen this campaign of theirs lately. Well played F&E
Evan

When I saw the post title Cheeky Little Delivery Truck, I thought it would be about the Puritan Bakery delivery trucks (“Best Buns In Town”)
http://tokyofarm.com Spencer Cross

When I saw the post title I thought it would be about a cheeky little company, not a Walmart-esque retail juggernaut who’s managed to use clever branding to make everybody forget that they’re the third largest retailer on the planet. I’ll take homegrown Whole Foods or, even better, Trader Joe’s over a Fresh & Easy any day of the week. They may may not be cheaper, but then again they’re not using their giant global footprint to extort unreasonably low wholesale prices out of their suppliers either.
http://davidmarkland.com David Markland

Spencer, they have the best deal on Peanut Butter Cap’n Crunch around. Does this change your opinion at all?

icme: cheeky little delivery truck

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