This weekend will be a good time to explore a museum that’s on your cultural to-do list, or to discover one you weren’t aware of, thanks to the straightforwardly named Museum Marketing Roundtable, an organization formed by museum marketing professionals in the LA metro area.
Twenty-four museums in Los Angeles and surrounding areas will offer free admission this Saturday and Sunday, October 3rd and 4th. Some will participate on both days, while others will offer free admission on only one of the days. Check MuseumsLA.org for details.
Some of the museums in LA offering the deal are MOCA, Autry National Center, California African American Museum, CA Science Center, Craft and Folk Art Museum, Fowler and Hammer Museums at UCLA, Museum of Latin American Art, Natural History Museum of LA County, Paley Center for Media and the Skirball; as well as the Norton Simon Museum in Pasadena.
The most tempting for me? Myth and Manpower: Graphics and the California Dream, at the Craft and Folk Art Museum (across Wilshire from LACMA,) looks at the role of graphic design to “communicate ideas and shape human behavior” vis à vis “myths surrounding the Golden State.”