But what I think is really going on is that sports merchandise is no longer just about the colors of the team…they are really marketed as fashion objects much more than before, and part of that means getting a hat or a shirt in any color combination that you want. I think the trend really started with Puffy and other hip hop videos in the late 90s, when they wore baseball caps in different color combinations (red Yankees hats, etc.). The manufacturers saw there was a new audience. You can find just about any team selling a pink hat or shirt (the Red Sox really got out early with this one). It’s gotten to the point where the logo has become far removed from actually identifying the team, it just sort of exists as its own object. In that Bruins Nation post, someone said they saw someone wearing a black and orange Dodgers hat…a Dodgers hat in Giants colors. We’re through the looking glass here, people.